Encounter when door inn the net is sold

The life as people more and more cannot leave a network, the network makes the as most effective as what they contact medium of communication, this promotes the development of electronic business affairs further, more and more commodity sales begin E to change.
This lets me remember famous remark of Biergaici: 21 centuries, or electron business affairs, or does not have business but Wu.
Although,this word says firm a bit, but it speaks a trend however: The sale of traditional store is in by billabong of electronic business affairs, the crowd that the net buys expands increasingly.
The near future, brands of more and more cosmetic of big shop sign try sth resembling a net of a network of rivers to sell in succession, emerge in large numbers gives a batch " star net goods " . They used government-owned net to develop shopping channel, consumer need not hurry off to bazaar, can choose the cosmetic that admire in the heart on the net directly, come in kinds or types of goods of home sit back and wait next can. For the customer that this buys fixed brand cosmetic to the habit, it is a good news undoubtedly. Because the net sells the result that goes to consumer belt,be already petty gain goes to the lavatory again, consumer is happy to accept, manufacturer home also can be sold because of the net and enlarge market share further, harvest bigger increase.
However, a few joy a few anxious. The door inn that serves as middleman becomes the victim below new play regulation it seems that. Accompanying the pressure that larger and larger network sells, does their outlet where?
Before answering this question, the author shares a case first.
Japanese 7-11 " antagonism " the line that the net sells
Japanese 7-11 is the model of inn of whole world advantage all the time, have very large fraction to sell a network. Be in the urban district, most person can find convenience store of a 7-11 5 minutes on foot from the home.
Later the rapid development as Japanese electron business affairs, 7-11 also experiences potential menace, 7-11 is original expensive, because facilitate,existing is. More and more nets buy OK and direct deliver goods to come now, and network shop also is 24 hours keep doing business, the key still need not serve personnel, service range is wider, the type of merchandise that displays on the network is more also. So one contrast, see the trade that seems 7-11 also can get very big impact. So, how can you contend with electronic business affairs?
Later, they discover, pondering over this problem is a stupid thing originally. Since electronic business affairs is a trend, enterprise nature cannot contend with the trend. So, since cannot reverse a trend, be about to comply with a trend, consistent sufficient two main point:
Main point one: The advantage of the enterprise
7-11 sets out from the advantage of oneself, the dominant position with him the largest discovery is cent sells channel wide.
Main point 2: The inferior position of adversary
The inferior position of electronic business affairs: Pay problem, content to shed problem, consumer doubt problem to wait a moment, especially content sorts a problem. The commodity that how will shop on the net is rapid and accurate ground service consumer in the hand, became report to succeed at business affairs crucial.
Then, japanese 7-l1 convenience inn is based on the inferior position of the advantage of the enterprise and adversary to set out, discovered an opportunity. Use oneself formidable retail network and deserve to send a function to shed a service for proffer of the shop on the net, make oneself turned the people that shops on the net into dot of optimal pick up the goods. Later, companion pays to 7-l1 shop as more and more clients, settle accounts, engaging the load, the business of 7-11 did not glide not only, still brought more business chance instead. Finally, what 7-11 convenience inn also becomes a net to spend a period is the biggest win the home.
This case tells us, encounter a formidable opponent when you, especially a trend that cannot change when, what you should do is not contend with the trend, try to make up for his inadequacy however, make its insufficient optimum plan.